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Generative Artwork for Montblanc. The artwork consists of two elements – delicate linear structures and amorphous bodies – which visualize the characteristics of Montblanc watches. A tool generates the individual product films. All the watch specifications, i.e. size, end user, material, casing type, etc., are read from a product database; a film with a unique and unmistakable variation of the artwork is then made. Nearly 200 different films were created for the product category watches.

Montblanc Generative Artworks from onformative on Vimeo.

The tool was created using processing and all animations are exported without the need of post production. “We also made use of a wide range of great processing libraries like toxiclibs for the fluid and GLGraphics to make shading possible, as well as Lee Byrons meshLib and the Ani Tweaning Library by Benedikt Groß for the mesh and its animation. Not to forget ControlP5 and ProScene for camera and control.“ (via Montblanc Generative Artworks « this is onformative a studio for generative design.)