Okay, wait. It’s not what you think. I promise you won’t see a single Quarter Pounder or McNugget in these new trailers directed by PostPanic’s Mischa Rozema for McDonald’s and agency AKQA. What you will see is a whole lot of tasty compositing, some beautiful typographic work and a visual tone that’s a cross between Lost and The Matrix. The trailers are for The Lost Ring, a game that takes place both online and off, encouraging players to investigate the mysteries of the Olympic Games. The experience, which has been dubbed—prepare yourself—a “global alternate reality adventure,” was created in cooperation with the International Olympic Committee, McDonald’s, AKQA and game designer/theorist Jane McGonigal. (via Motionographer | Motion graphics, design, animation, filmmaking, vfx and bombastic banter» Blog Archive » PostPanic Goes Mysterious for McDonald’s)