As I watched this new Oxfam spot from Passion Pictures directed by SSSR, I was reminded of a recent post I made concerning dynamic typography and children’s education. I thought I was in for a similar ride. Everything was rolling along smoothly—maybe even predictably—when all of the sudden the spot’s sweet little grandmother protagonist belches magical particles all over the place. She’s then joined by a belching soccer mom, producing a cacophony of rainbows and stars before the camera whisks us away to the relative safety of outer space. (via Motionographer | Motion graphics, design, animation, filmmaking, vfx and bombastic banter)